Samsung's metaverse 'My House' is a huge hit, topping over 4 million visits

Last updated: February 2d, 2022 at 14:24 UTC+01:00

Samsung entered the and so-called "metaverse" concluding month through the ZEPETO platform with the release of "My House." The latter is a virtual space in the ZEPETO metaverse that players tin can decorate using diverse Samsung Electronics products, furniture, fabrics, and more. Samsung released the platform at CES 2022, and information technology turned out to exist extremely popular amid ZEPETO users.

Samsung announced today that, equally of Jan 28, its My House virtual module in the metaverse surpassed a whopping 4 meg cumulative visits. Again, this figure was recorded less than a calendar month after the launch of Samsung'due south My House in the ZEPETO metaverse, so it certainly looks like it gained a lot of traction immediately after its CES 2022 debut.

My House users can interact with and customize various Samsung products in a virtual environment. For this reason, Samsung says it expects My House to create synergy with the "YouMake" entrada.

In other words, My House should have made some 4 million people more enlightened of Samsung'southward Bespoke endeavors and the product lines that tin be thoroughly customized. These include the Galaxy Z Flip 3 Bespoke Edition and Bespoke refrigerators, the Galaxy Watch iv via Bespoke Studio, the Frame's customizable frames, and more than.

Given the success of My House, Samsung plans to "expand […] marketing activities to meet the needs of the MZ generation by continuously developing a customer experience optimized for the metaverse," said the VP of Samsung Electronics Global Marketing Center Lee Immature-hee.

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